Vivo mobile supports the creativity industry through partnership with TurnUp Music to present the #vivoIconSeries
October 2020, Johannesburg – Presented by vivo mobile and Turn Up Music, the #vivoIconSeries brought together ten of South Africa’s top musicians for a portraiture session, to showcase their authentic creative spirits and electrical African energy.
Shot by internationally recognised photographer, Travys Owen, the shoot saw the ten musicians, including Khuli Chana, Moonchild, Rowlene, YoungstaCPT and more, collaborate with industry leading creatives: Boogy Maboi led the styling, using clothes and accessories that allowed each musician’s essential essence to shine, Kgomotso Moloto worked on hair, creating bespoke weaves and head-pieces and master make-up artist Orli O played with colours and textures.
The result? A strong portrait set that allows each creative’s personality to shine.
“This was such an incredible initiative,” says multi-award winner Khuli Chana. “As this year has been so unusual we haven’t had the opportunity to connect with our fan base in a real, authentic way. This shoot and the ability to co-create with some of the best in the business has really turned up the creativity. We haven’t for so long been able to feel part of a creative team or be front of camera.”
“TurnUp Music is all about supporting and inspiring the South African creative industries,” says Thabiet Allie, CEO TurnUp Music. “It was essential for us, that at the end of this constrictive year, we were able to connect with some of SA’s best artists and celebrate their individuality. Additionally with the help of vivo mobile we were able to bring this to life through the #vivoIconSeries.”
As one of the most innovative global mobile brands vivo firmly believes that technology keeps art alive, and that’s exactly what they exemplify through collaborations with leading South African creatives.
“Iconic images need industry-leading technology to bring ideas to life,” says Hawa Hyath, Marketing Director, vivo mobile South Africa. “The vivo X50 Series is a professional photography flagship that gives users a chance to truly shoot like a pro. With features such as extreme night mode, gimbal stabilization and professional portrait effects.”
The #vivoIconSeries is the first of the #shootlikeapro activations, a project that shows the revolutionary camera capabilities of the vivo flagship device, the X50PRO.
The full list of artists includes:
Photographer Travys Owen
Stylist Boogy Maboi
Make-Up Orli O
Hair Kgomotso Moloto
@vivomobileSA #vivoIconSeries #vivoX50PRO #shootlikeapro #photographyredifined