vivo mobile supports local musical talent through partnership with TurnUp Music

vivo mobile supports local musical talent through partnership with TurnUp Music

July 2020 -- vivo mobile partners with TurnUp Music to produce The DNA Show, a fast paced digital show featuring performance and conversation with SA's best musical talent.

Showcasing intimate interviews with TurnUp Music's artists, the series is hosted by SAMA-nominated singer, songwriter and entertainment personality Chad Saaiman and is available exclusively on VideoPlay and Vodacom's MyMuze.

Starting with Youngsta CPT, Khuli Chana and Berita, the show is made possible with the support of vivo mobile, the innovative smart phone brand that has a growing  footprint in the South African market. This first four-part series goes live at the start of July, just ahead of the local launch of the Y12 and Y30 devices, two new mid-range smart phones available through the Vodacom network.

"We are so excited to partner with TurnUp Music," says Hawa Hyath, Marketing Director of vivo South Africa. "Through this partnership we are supporting South Africa's amazingly creative talent, while giving our consumers the opportunity to have insider knowledge of their favourite musicians."

"TurnUp Music is very passionate about encouraging African talent in an holistic and supportive way," says Thabiet Allie, CEO of TurnUp Music. "By partnering with vivo mobile to create The DNA show, we are able to uncover the stories behind some of our most famous musicians, and that's always an inspiration for aspiring stars."

Kicking off the series, episode one sees legendary artist Youngsta CPT in conversation with Saaimon as together they delve deep into what it means to win awards, grow your fanbase and ultimately be successful in today's current climate. They also chat about how to persevere when things are tough and what it was that influenced the Cape Town rapper to diversify into clothing with his covetable Y-Gen brand.

"I'm really excited to be hosting The DNA Show," says Chad Saaimon. "Being a musician myself, I've always had a keen interest in creating platforms to share great stories."

Hawa echoes this: "What we are especially loving about the show is the ability it has to seriously encourage and inspire ordinary South Africans to follow their dreams – just like so many of these musicians did."


The first show goes live on Friday July 3, 2020 and is available to stream on



Additionally a competition will run through social media enabling viewers to win a vivo Y series device. For more information please follow @VivoMobile_sa and @chadsaaiman

For more information please contact



About vivo

vivo is a leading global technology company committed to creating trendsetting smart mobile products and services. vivo is devoted to forming a vibrant mobile internet ecosystem, and currently owns and operates an extensive network of research operations, with R&D centres throughout the world.

These centres focus on the development of cutting-edge consumer technologies including 5G, AI, mobile photography and next-generation smartphone design. 


vivo has over three hundred million users enjoying its mobile products and services around the world. vivo is present in 40 markets globally, with 300million users and features offline retail stores in over 1,000 cities worldwide.

vivo currently has devices from the Y-series available in the country, with the X50 and X50PRO launching towards the end of 2020. 


About TurnUp Music

TurnUp Music is exclusively focused on local talent and hosts content from various South African superstars. It is also the home to undiscovered artists keen to make their music available to the large South African audience connecting to the internet via their mobile phones.

TurnUp is focused on creating opportunities to grow artists and amplify their careers. The platform allows artists to upload music, market it and make it available for download and streaming.