How To

What is a reasonable engagement rate?

What is a reasonable engagement rate?

The social media engagement rate is significant because being on social media as...

How to calculate and track social media applause rate and amplification rate

How to calculate and track social media applause rate and...

Conversation Rate, Amplification Rate, and Applause Rate are three simple measures...

Why brand awareness is important, especially in the digital age

Why brand awareness is important, especially in the digital...

Brand awareness is vital because it initiates brand recognition, foster brand recall,...

How to track and calculate the social media conversation rate

How to track and calculate the social media conversation...

This metric is important because we do not measure to manipulate the metrics as...

2021 best free brand monitoring tools for social media managers

2021 best free brand monitoring tools for social media...

Thanks to the invention of brand monitoring tools, as a marketing professional now...

How to track and measure Social Share of Voice, brand mentions, social media engagement and share of engagement.

How to track and measure Social Share of Voice, brand mentions,...

To increase awareness of your brand you need a tool that will help you track and...

How to track and calculate social media post reach and potential reach

How to track and calculate social media post reach and...

Reach is essential to social media because it will help you understand the potential...

How to track customer satisfaction using my top 5 customer service and satisfaction metrics

How to track customer satisfaction using my top 5 customer...

The following metrics are the ones I recommend for tracking customer satisfaction...

How to increase your social media engagement

How to increase your social media engagement

The most significant measure of social media success is an engaged audience, not...

How to track and measure engagement on Facebook, Twitter, Instagram and TikTok

How to track and measure engagement on Facebook, Twitter,...

Multiple social media tools like Buffer and Hootsuite can be used to measure social...

How to increase brand awareness with social media

How to increase brand awareness with social media

Social media has generated immense exposure for many brands. If managed well, social...

How to track and calculate the 7 most crucial conversion metrics

How to track and calculate the 7 most crucial conversion...

Conversion rate, bounce rate, cost-per-click, cost-per-thousand-impressions, click-through-rate,...

How to select the most important social media metrics

How to select the most important social media metrics

The most important social media metrics to pay attention to are awareness metrics,...

How to master the skill of calculating social media engagement rate

How to master the skill of calculating social media engagement...

The following are the most popular formulas for calculating engagement rates on...

How to use AI in social media analytics

How to use AI in social media analytics

AI is all around us and will keep improving every day. For example, AI-powered social...

How to use AI in social media content creation and management

How to use AI in social media content creation and management

The purpose of this article is to narrow the use of AI down to only social media...