BoxedUp, a startup founded by ex-Amazon employees to help equipment rental companies set up and run online stores, raised $2.85 million in a seed funding round.
Co-founder and CEO Donald Boone led a solution architecture team at Amazon before heading up new customer development for Amazon Business. His leadership team at BoxedUp includes co-founder and VP of sales Biagio Sarich, who also previously worked in business development for Amazon Business, and CTO Robison Santos, who spent more than seven years at Amazon as a software engineer.
Boone called BoxedUp the “Shopify for rentals.”
“Our platform helps legacy rental industries like portable storage, dumpster, and welding automate their manual processes to further scale their organizations, using e-commerce as a wedge to scale in the $300 billion B2B equipment rental industry,” Boone said.
He spoke to Hypepotamus last fall about the launch of the BoxedUp Storefront, which rental equipment companies license to manage inventory, invoices, orders, and delivery logistics in one spot.
BoxedUp was founded and is still headquartered in Seattle, but Boone relocated to Atlanta to continue scaling the company.
The startup employs eight people, with plans to add two full-time employees in the third quarter of this year, Boone said.
BoxedUp previously raised $2.3 million in a pre-seed round in March 2022. The new funding round was led by Lavrock, Hearst Ventures, Slauson & Co., Collab Capital, and Service Provider Capital.
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